John Peloza Books

Integrated Advertising, Promotion, And Marketing Communications, Canadian Edition With Companion Website

By Kenneth E. Clow, Donald E. Baack, John Peloza

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Integrated Advertising, Promotion, And Marketing Communications, Canadian Edition

By Kenneth E Clow, Kenneth Clow, Donald E. Baack, John Peloza

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Through Carefully Constructed Pedagogy, Exciting Industry Profiles And Cases, A Strong Canadian Focus, And Robust Companion Website Integrated Advertising, Promotion, And Marketing Communications I...

Companion Website With Pearson EText -- Standalone Access Card -- For Integrated Advertising, Promotion, And Marketing Communications, Canadian Edition

By Kenneth E Clow, Donald E. Baack, John Peloza

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Intra-Organizational Volunteerism : A Manual For Creating Internal Mar...

By John Peloza

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Bénévolat Intra-Organisationnel : Manuel Pour La Création De Progra...

By John Peloza

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.