John Sutton Books

Technology and Market Structure
Technology and Market Structure

By John Sutton

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John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve.Traditionally, the field of i...

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Sunk Costs and Market Structure
Sunk Costs and Market Structure

By John Sutton

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Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditi...

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Lovers and Others
Lovers and Others

By John Sutton

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Stubborn Children
Stubborn Children

By Sutton John, John R. Sutton

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Psychic pets
Psychic pets

By John G. Sutton

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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