John Waechter Books

Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance
Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance

By Susan Ershler

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Two experts who have summited the tallest mountain on each of the seven continents--and scaled the highest peaks in corporate sales and business--examine what it takes to achieve success. In making...

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Prehistoric Man
Prehistoric Man

By John Waechter

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Man before history
Man before history

By John Waechter

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Man before history
Man before history

By John Waechter

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Prehistoric Man
Prehistoric Man

By John Waechter

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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