Johnson Michael Books

Branding
Branding

By Johnson Michael

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In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehe...

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Problem solved
Problem solved

By Johnson Michael

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Giant Catatone
Giant Catatone

By Johnson Michael

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Giant Catatone
Giant Catatone

By Johnson Michael

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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