Jonah Berger Books

Contagious

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In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer product...

Contagious: Why Things Catch On

By Jonah Berger

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Invisible influence

By Jonah Berger

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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your i...

Invisible Influence

By Jonah Berger

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vi, 264 pages : 22 cm

The Catalyst

By Keith Nobbs, Fred Irby, Jonah Berger

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How Ideas Spread

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Gizli Ikna Insan Davranisini Sekillendiren Hayalet Etkiler

By Jonah Berger

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Degisimi Tetiklemek

By Jonah Berger

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Feng chuan

By Shengmin Liu, Jie Bo, Jianqiao Liao

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Ben shu yi gu shi jiang shu de fang shi gao su ni rang suo you lei xing de chan pin, Si xiang, Xing wei feng kuang chuan bo de ke xue fang fa, Zhu yao bao kuo she jiao huo bi, You yin, Qing xu, Gon...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.