Joseph A. Pratt Books

Offshore pioneers
Offshore pioneers

By Joseph A. Pratt

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Fifty years ago, in November 1947, Brown & Root helped Kerr-McGee build the first out-of-sight-of-land offshore platform that produced oil. This history puts a human face on the process of technolo...

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Builders
Builders

By Joseph A. Pratt, Christopher J. Castaneda

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Herman and George R. Brown, formidable figures in the construction industry and Texas politics, made a unique business team. Practical and decisive Herman, a builder by nature, and university train...

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Voice of the marketplace
Voice of the marketplace

By Joseph A. Pratt

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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