Joseph Jay Tobin Books
Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society
"Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japa...
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Pikachu s Global Adventure
By Joseph Tobin
Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at...
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