Joseph Jay Tobin Books

Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society
Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

By Joseph J. Tobin

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"Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japa...

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Pikachu s Global Adventure
Pikachu s Global Adventure

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Pikachu s Global Adventure
Pikachu s Global Adventure

By Joseph Tobin

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Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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