Joseph Turow Books

Niche Envy
Niche Envy

By Joseph Turow

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Niche Envy
Niche Envy

By Joseph Turow

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Voice Catchers
Voice Catchers

By Joseph Turow

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Aisles Have Eyes
Aisles Have Eyes

By Joseph Turow

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The daily you
The daily you

By Joseph Turow

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"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario me...

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Aisles Have Eyes
Aisles Have Eyes

By Joseph Turow

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Daily You
Daily You

By Joseph Turow

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Daily You
Daily You

By Joseph Turow

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Media Today
Media Today

By Joseph Turow

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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