K. Goffin Books

Identifying Hidden Needs: Creating Breakthrough Products
Identifying Hidden Needs: Creating Breakthrough Products
Identifying Hidden Needs: Creating Breakthrough Products

By U. Koners, F. Lemke, Keith Goffin, K. Goffin, Keith Goffin, Fred Lemke, And Ursula Koners

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' ne...

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