Ken Segall Books
Insanely Simple
By Ken Segall
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to beco...
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Think simple
By Ken Segall
"Simplicity is arguably the most potent weapon in business--attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it...
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Insanely Simple
By
To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simp...
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