Kenneth M. Cosgrove Books
Political marketing in the United States
By Brian Conley, Kenneth M. Cosgrove, Jennifer Lees Marshment
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. polit...
Read MorePolitical marketing in the United States
By Brian Conley, Kenneth M. Cosgrove, Jennifer Lees Marshment
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. polit...
Read More