KERIN Books

Marketing
Marketing

By Eric N. Berkowitz, KERIN, Roger A., Roger A.; Hartley, Steve Eric N.; Kerin, Hartley, Steve Eric N.

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This market leading Principles of Marketing text is sold in two-year,four-year and graduate programs. This book is the students' first look into the world of Marketing. Using the active learning ap...

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Joy To Remember
Joy To Remember

By Mary Mark Kerin, KERIN, Mary Mark

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Freckles To Wrinkles
Freckles To Wrinkles

By Becky., Barbara B. Rollins, Kerin Riley-Bishop, Ginny Greene, Ginny, GREENE, KERIN, Becky Haigler, Haigler, Riley-Bishop, Greene, Ginny, Haigler, Becky, Riley-Bishop, Kerin

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Freckles to Wrinkles brings you the wit and wisdom of generations. Its sister anthology, Silver Boomers - a collection of prose and poetry by and about baby boomers, spotlighted the "growing up" of...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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