Kevin Moloney Books

Rethinking public relations
Rethinking public relations

By Kevin Moloney

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"PR is a 2.3 billion pound UK industry with up to 50,000 jobs, a poor reputation yet a pervasive influence on politics and markets." "Historically, it has been mostly weak propaganda and market boo...

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Lobbyists for hire
Lobbyists for hire

By Kevin Moloney

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' It's a PR job'
' It's a PR job'

By Kevin Moloney

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Transmedia Change
Transmedia Change

By Kevin Moloney

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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