Klaus Brockhoff Books

The Dynamics of Innovation
The Dynamics of Innovation

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Internationalization of Research and Development
Internationalization of Research and Development

By Klaus Brockhoff

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Research and development is no longer a headquarters function. More and more companies internationalize their R&D activities. The pros and cons of this approach are discussed in this book. The orga...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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