Larry Selden Books

Killer customers
Killer customers

By Larry Selden

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Angel Customers & Demon Customers
Angel Customers & Demon Customers

By Larry Selden Geoff Colvin

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One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deepl...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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