Larry Weber Books

Marketing to the Social Web
Marketing to the Social Web

By Larry Weber

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Sticks stones
Sticks stones

By Larry Weber

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The Provocateur
The Provocateur

By Larry Weber

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The digital marketer
The digital marketer

By Larry Weber

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"Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world...

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Backyard almanac
Backyard almanac

By Larry Weber

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PR Visionaries
PR Visionaries

By Aspatore Books

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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