Proust Was A Neuroscientist

By Jonah Lehrer, Lehrer, Jonah

Amazon.com Review Amazon Significant Seven, December 2007: Proust may have been more neurasthenic than neuroscientist, but Jonah Lehrer argues in *Proust Was a Neuroscientist* that he (and many of...

How we decide

By Jonah Lehrer

Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.

The decisive moment

By Jonah Lehrer

The decisive moment

By Jonah Lehrer

Immagina. Come nasce la creativita

By Jonah Lehrer

The Smarter Screen

By Shlomo Benartzi, Jonah Lehrer

Proust Was A Neuroscientist

By Jonah Lehrer, Lehrer, Jonah

Amazon.com Review Amazon Significant Seven, December 2007: Proust may have been more neurasthenic than neuroscientist, but Jonah Lehrer argues in *Proust Was a Neuroscientist* that he (and many of...

How Risky Is It, Really?: Why Our Fears Don'T Always Match The Facts

By Jonah Lehrer, David Ropeik, Lehrer, Jonah

This book is about how human mind make decisions and how we can make better decisions. Following is the high level summary. Sometimes we need to think through the options we have and sometimes w...

Imagine: How Creativity Works

By Jonah Lehrer, Lehrer, Jonah

IntroductionProcter and Gamble had a problem: it needed a new floor cleaner. In the 1980s, the company had pioneered one lucrative consumer product after another, from pull-up diapers to anti-dandr...

Proust Was A Neuroscientist

By Jonah Lehrer, Lehrer, Jonah

The New York Times–bestselling author provides an “entertaining” look at how artists enlighten us about the workings of the brain (New York magazine).   In this book, the author of How We Decide an...