Leslie E. Palich Books

Small Business Management: Launching And Growing Entrepreneurial Ventures
Small Business Management: Launching And Growing Entrepreneurial Ventures

By Justin G. Longenecker, Carlos W. Moore, Leslie E. Palich, J. William Petty, Moore, Petty, Palich Longenecker, Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverag...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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