Levitt Books

MARKETING IMAGINATION NEW EXPANDED EDITION
MARKETING IMAGINATION NEW EXPANDED EDITION

By Theodore Levitt, Levitt, Theodore Levitt, 1925-2006

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Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt — renowned as the Harvard Business Sch...

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Your Career
Your Career

By Julie Griffin Levitt, Levitt

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Take On The Street: What Wall Street And Corporate America Don'T Want You To Know And How You Can Fight Back
Take On The Street: What Wall Street And Corporate America Don'T Want You To Know And How You Can Fight Back

By Arthur Jr Levitt, Arthur, Arthur Levitt, Levitt

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Investors today are being fed lies and distortions, are being exploited and neglected. In the wake of the last decade’s rush to invest by millions of households and Wall Street’s obsession with...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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