Liam Fahey Books

The New Competition
The New Competition

By Philip Kotler

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Competitors: Outwitting, Outmaneuvering, and Outperforming
Competitors: Outwitting, Outmaneuvering, and Outperforming

By Liam Fahey

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In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey'...

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Learning from the Future
Learning from the Future

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The portable MBA in strategy
The portable MBA in strategy

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The Insight Discipline
The Insight Discipline

By Liam Fahey

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The Insight Discipline
The Insight Discipline

By Liam Fahey

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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