Liang Neng Books

Fortune makers
Fortune makers

By Michael Useem

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"Reveals the distinctive business practices of Chinese business leaders, whose emerging juggernauts?including Alibaba, Lenovo and Haiers--are establishing themselves as growing commercial presences...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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