Liping Cai Books

Toruism branding communities in action
Tourism Social Media
Knowledge Management in Tourism
Tourism Social Media
Tourism Social Media

By Liping Cai, Szilvia Gyimothy, Ana Maria Munar, Jafar Jafari

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This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value c...

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Tourism Social Media
World Meets Asian Tourists
Knowledge Transfer to and Within Tourism
Tourism Branding

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