Lisa Johnson Books
Mind your x's and y's
By Lisa Johnson
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive...
Read MoreMind your x s and y s
By Lisa Johnson
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive...
Read More