Lisa Penaloza Books

Marketing Management
Routledge Companion to Ethnic Marketing
Marketing management
Marketing management

By Lisa Penaloza

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"Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive...

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Marketing Management
Marketing Management
Marketing Management
Marketing Management
Marketing Management
Routledge Companion to Ethnic Marketing
Routledge Companion to Ethnic Marketing

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