Louis Kaufman Books

Moe Berg: Athlete, Scholar, Spy
Moe Berg: Athlete, Scholar, Spy

By Kaufman Louis

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"Moe Berg unmasks the most amazing American spy who ever lived - the remarkable scholar-athlete who was a major league baseball player, spoke a dozen languages fluently, and became our country-s pr...

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Essentials of advertising
Essentials of advertising

By Kaufman Louis

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Essentials of advertising
Essentials of advertising

By Kaufman Louis

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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