Lucia Aiello Books
Handbook of research on management of cultural products
By Lucia Aiello
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Read MoreHandbook of research on management of cultural products
By Lucia Aiello
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Read MoreHandbook of research on management of cultural products
By Lucia Aiello
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Read More