Luke Sullivan Books

Hey Whipple Squeeze This

By Luke Sullivan

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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition

By Luke Sullivan

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Hey, Whipple, Squeeze This : A Guide to Creating Great Ads

By Luke Sullivan

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What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heav...

Hey Whipple squeeze this

By Luke Sullivan

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"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the fi...

Thirty rooms to hide it

By Luke Sullivan

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The Palgrave Handbook of Male Psychology and Mental Health

By Roger Kingerlee, Martin Seager, John A. Barry, Luke Sullivan

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Satan Reklam Yaratmak

By Luke Sullivan

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Hey Whipple Squeeze This

By Luke Sullivan

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Hey Whipple Squeeze This

By Luke Sullivan

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Hey Whipple Squeeze This

By Luke Sullivan

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.