Lyndon Simkin Books

Dark Side of CRM
Dark Side of CRM
Dark Side of CRM
Marketing essentials
Marketing essentials

By Sally Dibb

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This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.

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Marketing Essentials
Marketing Essentials
Marketing Concepts and Strategies
The Marketing Casebook
ECKM 2021 Proceedings of the 22nd European Conference on Knowledge Management
22nd European Conference on Knowledge Management

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