Sally Dibb Books

Marketing briefs
Marketing briefs

By Sally Dibb

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Marketing
Marketing
Marketing

By Sally Dibb

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Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.

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Marketing
Marketing Concepts and Strategies
Marketing
Marketing

By Dibb

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The marketing casebook
The marketing casebook

By Sally Dibb

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The Marketing Casebook
The Marketing Planning Workbook: Effective Marketing for Marketing Managers
The Market Segmentation Workbook

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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