Sally Dibb Books

Marketing
Marketing
Marketing

By Dibb, Sally Dibb

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xxxiv, 726, [76] pages : 26 cm Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social respons...

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Marketing
Marketing
Marketing

By Dibb

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Marketing European 5th Edition
Marketing European 5th Edition

By Dibb

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Marketing
Marketing

By Sally Dibb, O C Ferrell, William M Pride, Lyndon Simkin

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xviii, 815 pages : 26 cm + 'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly pres...

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Marketing Concepts & Strategies
Marketing Concepts & Strategies

By Sally Dibb, Ferrell, Lyndon Simkin, William Pride, Lyndon Simkin, William Pride, Ferrell, Sally Dibb

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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world...

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Marketing Planning
Marketing Planning

By Dibb

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Marketing Briefs
Marketing Briefs

By Sally Dibb, Lyndon Simkin

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Market Segmentation Success

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