M. C. Cant Books

Introduction to retailing
Introduction to retailing

By M. C. Cant

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Marketing Success Stories 7e
Marketing Success Stories 7e

By M. C. Cant

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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