M. Casson Books

The Future of the Multinational Enterprise
The Future of the Multinational Enterprise

By Peter J. Buckley, Mark Casson

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"This is one of the most influential studies of multinational enterprises ever published. As a book that revolutionised the field, it includes a critical examination of empirical observations about...

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The multinational enterprise revisited
The multinational enterprise revisited

By Peter J. Buckley

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"Incorporating essays from over thirty years, this book contains key writings by the authors on the future of the multinational enterprise. Along with their seminal writings, a new introduction and...

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Entrepreneur in History
Entrepreneur in History

By M. Casson

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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