M. Wedel Books

Building Models for Marketing Decisions International Series in Quantitative Marketing
Building Models for Marketing Decisions International Series in Quantitative Marketing

By Philippe A. V. Naert, M. Wedel, Dick R. Wittink, Peter S. H. Leeflang

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"Building Models for Marketing Decisions describes marketing models that managers can use as an aid in decision making. In this book, which is a revision and expansion of Naert and Leeflang's Build...

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