Manfred Schwaiger Books

Multivariate Werbewirkungskontrolle
Exploratory Data Analysis in Empirical Research
Exploratory Data Analysis in Empirical Research

By Manfred Schwaiger

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Facing rapidly growing challenges in empirical research, this volume presents a selection of new methods and approaches in the field of Exploratory Data Analysis. The interested reader will find nu...

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Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing

By Manfred Schwaiger, Shaoming Zou, Marko Sarstedt, Taylor Charles R.

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A"Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures ha...

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Measurement and Research Methods in International Marketing
Exploratory Data Analysis in Empirical Research
Multivariate Werbewirkungskontrolle
Theorien und Methoden der Betriebswirtschaft

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