Mara Einstein Books

Advertising: What Everyone Needs to Know(R)

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Advertising: What Everyone Needs to Know(R)

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"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, p...

Brands of Faith

By Mara Einstein

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Media Diversity

By Mara Einstein

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Media Diversity

By Mara Einstein

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"Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industr...

Religion and Reality TV

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Black ops advertising

By Mara Einstein

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Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

Brands of faith

By Mara Einstein

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Brands of Faith

By Mara Einstein

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Compassion Inc

By Mara Einstein

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.