Marco Iansiti Books

The Keystone Advantage
The Keystone Advantage

By Marco Iansiti, Roy Levien

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"In The Keystone Advantage, Marco Iansiti and Roy Levien offer a new lens for understanding how these ubiquitous and complex business networks behave and explore the implications for strategy formu...

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One strategy
One strategy

By Steven Sinofsky

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One Strategy
One Strategy

By Steven Sinofsky

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Technology integration
Technology integration

By Marco Iansiti

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According to this groundbreaking new book, technology integration - the process of choosing among a rich palette of technologies in order to make a product work seamlessly and reliably - is a criti...

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One Strategy
One Strategy

By Marco Iansiti, Steven Sinofsky

Average: 0.00, 0 Ratings

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One Strategy
One Strategy

By Marco Iansiti, Steven Sinofsky

Average: 0.00, 0 Ratings

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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