The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes

By Margaret Mark, Carol Pearson, Carol S Pearson

The Hero And The Outlaw Offers A Clearly Structured System That All Business And Marketing Professionals Can Follow And Replicate. Readers Will Learn How To Understand The Deep Meaning Of Their Pro...

The Hero And The Outlaw : Building Extraordinary Brands Through The Power Of Archetypes

By Margaret Mark, Carol S. Pearson

The Hero And The Outlaw: Building Extraordinary Brands Through The Power Of Archetypes

By Margaret Mark, Carol S Pearson

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how...

Hrdina Nebo Psanec

By Margaret Mark, Carol Pearson

很久很久以前 : 以神話原型打造深植人心的品牌

By Margaret Mark

很久很久以前...... : 以神话原型打造深植人心的品牌

By Margaret Mark, (美)玛格丽特·马克(Margaret Mark),(美)卡罗·S.皮尔森(Carol S. Pearson)著, 许晋福等译, 美]玛格丽特·马克(Margaret Mark), 卡罗·S.皮尔森(Carol S. Pearson)著 , 许晋福等译, 马克, 皮尔森, 许晋福

3 (p0-1): 推荐序 7 (p1): 第一篇 古老的珍贵资产 13 (p1-2): 1 前所未有的第一套意义管理系统 25 (p1-3): 2 原型 43 (p1-4): 3 后现代行销 57 (p2): 第二篇 向往天堂 61 (p2-2): 4 天真者 81 (p2-3): 5 探险家 99 (p2-4): 6 智者 115 (p3): 第三篇 刻下存在的痕迹 119 (p3-2)...