Margo Berman Books

Street Smart Advertising
Street Smart Advertising

By Margo Berman

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Street Smart Advertising
Street Smart Advertising

By Margo Berman

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The Professional Edge
The Professional Edge

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Professional Edge
Professional Edge

By James S. Bowman

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Strategic Advertising
Strategic Advertising

By Margo Berman

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Strategic Advertising
Strategic Advertising

By Margo Berman

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Copywriter s Toolkit
Copywriter s Toolkit

By Margo Berman

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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