Mario Mazzocchi Books

Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research

By Mario Mazzocchi

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how th...

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Fat economics
Fat economics

By Mario Mazzocchi

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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