Mark Bertolini Books

Mission-Driven Leadership
Mission-Driven Leadership

By Mark Bertolini

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In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market shar...

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Long Gone
Long Gone

By Mark Bertolini, Ted Pogorzelski

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Knowledge
Knowledge

By Mark Bertolini, Jerome Eyquem

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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