Mark Earls Books
Herd
By Mark Earls
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception a...
Read MoreI'll Have What She's Having
How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's...
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