Mark Earls Books

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By Mark Earls

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By Mark Earls

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Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception a...

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I'll Have What She's Having
I'll Have What She's Having

By R. Alexander Bentley

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How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's...

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By Mark Earls

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Welcome to the Creative Age
Welcome to the Creative Age

By Mark Earls

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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