Mark Federman Books

McLuhan for Managers
McLuhan for Managers

By Mark Federman And Derrick De Kerckhove, Mark Federman

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More than a how-to book for business managers, this innovative—and practical—book guides the reader to think using the same tools as did Marshall McLuhan. More than thirty years ago, Marshall “Th...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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