Mark Herndon Books

The complete guide to mergers and acquisitions
The complete guide to mergers and acquisitions

By Mark Herndon, Timothy J. Galpin

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"Beginning with the deal itself, The Complete Guide to Mergers and Acquisitions shows managers how to minimize the impact of a merger on personnel and realize its strategic and financial benefits f...

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The High Road
The High Road

By Mark Herndon

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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