Mark Mason Books

Beckham by Numbers
Beckham by Numbers

By Mark Mason

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The Importance of Being Trivial: In Search of the Perfect Fact
Does Ownership Matter?: Japanese Multinationals in Europe
Does Ownership Matter?: Japanese Multinationals in Europe

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The dramatic rise of Japanese foreign direct investment (FDI) in Europe in the 1980s has stimulated enormous interest among scholars, policy-makers, and managers eager to understand the real signif...

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Does Ownership Matter?: Japanese Multinationals in Europe
Europe and the Japanese Challenge: The Regulation of Multinationals in Comparative Perspective
Mail Obsession: A Journey Round Britain by Postcode
What Men Think about Sex
The Catch
The Catch

By Mark Mason

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The C Words
The C Words

By Mark Mason

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274 p. ; 20 cm

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Move along please
Move along please

By Mark Mason

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At 10.41a.m. on a Tuesday morning in September, Mark Mason boards the number 1A bus at Land's End. Forty-six buses and eleven days later he disembarks at John O'Groats. Along the way he visits ever...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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