Mark Mathis Books

NonProfit NonMarketing
NonProfit NonMarketing

By Mark Mathis

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NonProfit NonMarketing
NonProfit NonMarketing

By Mark Mathis

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Feeding the Media Beast
Feeding the Media Beast

By Mark Mathis

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"The great myth about the news business is that it is unpredictable. To most people, it just doesn't make any sense. Yet there are simple, logical, amazingly reliable rules that guide the publicity...

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Feeding the Media Beast
Feeding the Media Beast

By Mark E Mathis

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PR Management
PR Management

By Mark Mathis

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Frost and the Belle
Frost and the Belle

By Mark Mathis

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Maximum Profit
Maximum Profit

By Mark Mathis

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Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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