Mark R. Eaker Books

Macroeconomics
Macroeconomics

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The portable MBA.
The portable MBA.

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Like its predecessors, The Portable MBA, Third Edition delves into all the core material covered in the first year of a typical MBA program: marketing, economics, business ethics, technology, strat...

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The Portable MBA, 4th Edition
The Portable MBA, 4th Edition

By Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Robert F. Bruner, S. Venkataraman, Elizabeth Olmsted Teisberg

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"The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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