Mark Rice Books

Radical Innovation
Radical Innovation

By Richard Leifer, Mark Rice, Gina Colarelli O Connor, Robert W. Veryzer, Lois S. Peters, Christopher M. McDermott, Mark P. Rice

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"Based on evidence from a five-year, real time study of twelve radical innovation projects within ten major corporations - including General Electric, IBM, Nortel Networks, DuPont, and Texas Instru...

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Through the lens of the city
Through the lens of the city

By Mark Rice

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Downtown Dallas
Downtown Dallas

By MARK RICE

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Photo Icons.
Photo Icons.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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