Mark S. Glynn Books

Business-to-business brand management
Business-to-business brand management

By Arch G. Woodside, Mark S. Glynn

Average: 0.00, 0 Ratings

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and servic...

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Business to business brand management
Business to business brand management

By Arch G. Woodside, Mark S. Glynn

Average: 0.00, 0 Ratings

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and servic...

Read More

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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