Mark S. Glynn Books
Business-to-business brand management
By Arch G. Woodside, Mark S. Glynn
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and servic...
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Business to business brand management
By Arch G. Woodside, Mark S. Glynn
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and servic...
Read More