Marko Sarstedt Books

A"Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures ha...

Measurement and Research Methods in International Marketing

By Manfred Schwaiger, Shaoming Zou, Marko Sarstedt, Taylor Charles R.

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Partial Least Squares Structural Equation Modeling Using R

By Christian M. Ringle, Joseph F. Hair Jr., Nicholas P. Danks, Marko Sarstedt, Tomas M. Hult

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Concise Guide to Market Research

By Erik Mooi, Marko Sarstedt

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.