Martin Baier Books

How to find and cultivate customers through direct marketing
How to find and cultivate customers through direct marketing

By Martin Baier

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This authoritative guide explains what others only talk about - how to use customer-focused direct marketing techniques to find, develop, and retain long-term customers.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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