Martin Cortazzi Books

Researching Chinese learners
Researching Chinese learners

By Lixian Jin, Martin Cortazzi

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"This collection focuses on Chinese learners with original data sets using innovative research methods. It investigates Chinese learners learning and language skills, perceptions and particularly t...

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Narrative analysis
Narrative analysis

By Martin Cortazzi

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Narrative Analysis
Narrative Analysis

By Martin Cortazzi

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Narrative Analysis
Narrative Analysis

By Martin Cortazzi

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Narrative Analysis
Narrative Analysis

By Martin Cortazzi

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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